The future of Google is not about search

Authors

  • Karen Blakeman

DOI:

https://doi.org/10.29173/elucidate250

Abstract

Karen Blakeman laments the dumbing down of the search functionality of Google. Are its days as a research tool over? She identifies the “useless and irrelevant” pursuit of revenue generating mobile personalisation options as the culprit and rally cries that now is the time to consider alternative search tools.

Keywords: Information Retrieval, Search, Google, Search Engines

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Published

2018-09-01