Google asserts that they are never going to be a ‘conventional company’, nor have any intention of becoming one.
Karen Blakeman offers her take on the all-singing, all-dancing, all-embracing Alphabet, pondering over the impact it may or may not have on the quality of search technologies going forwards. She follows up with practical outcomes from recent UKeiG workshops, articulating recommended Google search tips, but also jettisoning the omnipresent search tool for a moment to consider alternative research resources and techniques. If you want to kick the Google habit, your rehab starts here.
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