New Google, New Challenges

Authors

  • Karen Blakeman

DOI:

https://doi.org/10.29173/elucidate182

Abstract

Just when you think you've worked out how Google works it all changes, not just the commands but the whole way Google searches and displays results. Semantic search, artificial intelligence, extreme personalisation and quick answers that save you the bother of having to read any further are just the beginning. Add a dash of EU legislation and things can start to go very wrong...

Keywords: Search, Information Retrieval

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Published

2015-06-01